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Founded in London in 2000 by founders Seb Bishop, Daniel Ishag and David Ishag, Espotting was Europe’s first search marketing ad network, powering paid search results for thousands of sites including Yahoo! Europe, Lycos Europe, Alta Vista and Ask Jeeves. Growing to a presence in 8 European markets, Espotting was named the “Most Dynamic and Fastest Growing UK Media Company” with growth rates of over 700% (Media Momentum Awards 2005) and a Financial Times Top 50 Creative Business (2002). In 2004 Espotting merged with NASDAQ listed FindWhat.com in a deal that valued the company at $186m and created a global corporation, servicing 100,000 clients across 3 continents. In July 2005 re-branded Espotting to MIVA across Europe. $1m marketing campaign. In March 2006 the company launched a new mobile advertising product, TXT//AD to the UK market in partnership with 118.